Trash them into Bins
Campaign Castaway is an initiative to eradicate social evils by painting messages on garbage bins. The idea behind this was to paint messages that highlight several social issues, and implying that all such regressive thoughts that lead to these issues belongs to trash bins and not in human minds.
Before the launch of our website, we at the Blink Foundation started with a pre-campaign – ‘Campaign Castaway’. We associated with Agsar Paints for this initiative and ‘Campaign Castaway’ consisted of student volunteers from various colleges and which was initiated to paint trash bins in and around the city.We flagged off the campaign in Loyola College with Actor Jeyam Ravi, Brand ambassador of Blink Foundation. Our volunteers painted messages on social issues like ‘Stop gender bias’, ‘Stop inequality’ and ‘Stop infanticide’, amongst others. We believe that trash cans are a unique medium which would make people stop and read what’s written and help get our message across. We believe that when dustbins are made attractive, people will be motivated to throw waste in them.